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Yun Yip
Interview

Learnings from Sydney: Reflections on IAB Australia’s MeasureUp 2025 conference

October 6, 2025
3 Minutes
Yun Yip
AdTech

Joining the Dots Between Attention and Engagement: Why Gaming is the Perfect Channel

June 26, 2025
3 Minutes

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AdTech
App Monetization
In-Game Ad
In-Game Advertising

An End-to-End Approach to Game Advertising

March 22, 2024
5 Minutes
Yun Yip
In-Game Advertising

In-Game Advertising Examples: Brands' Success Stories

March 15, 2024
5 Minutes
In-Game Advertising

2024 Game Advertising Trends You Can't Afford to Miss

March 12, 2024
5 Minutes
Kayla Steenkamp
In-Game Advertising

Game Influencer Marketing: A New Horizon for Advertisers

February 7, 2024
5 Minutes
In-Game Advertising

Fashion in the Gaming Industry

January 30, 2024
7 Minutes
Interview

Game Monetization with Magic: Mert Ersöz Unveils MagicLab's Approach

December 5, 2023
5 Minutes
In-Game Advertising

The Crawl, Walk, Run Game Advertising Approach

November 30, 2023
5 Minutes
In-Game Advertising

Inside In-Game Advertising: Insights into Implementation, Tactics, and Advantages

November 29, 2023
8 Minutes
Kayla Steenkamp
AdTech

iion Partners with Play.Works to Bring Premium CTV Gaming and AVOD Inventory to Advertisers

May 5, 2025
2 Minutes
Ezgi Aksoy
AdTech

iion Taps Azur Games’ 9.5B+ Installs to Expand Its Premium Game Inventory

March 31, 2025
Bryan Bartlett
AdTech

Gaming’s Attention Metrics 101: A Fact-Based Playbook for Any Marketer

March 27, 2025
3 Minutes
Bryan Bartlett
AdTech

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

March 17, 2025
2 Minutes
Vince Banks
AdTech

NumberEight and iion Forge Strategic Partnership to Revolutionize Brand Engagement Across Gaming

March 3, 2025
2 Minute
Emma Raz
AdTech

iion Expands Its Premium Game Inventory with Top Mobile Publisher Voodoo

February 25, 2025
1 Minute
Bryan Bartlett
App Monetization

The State of Game Monetization: An interview with Kiki Gavriilidou

August 20, 2025
3 Minutes
Kiki Gavriilidou
App Monetization

Waterfall to Real-Time Bidding: The Future of Game Monetization

November 1, 2023
5 Minutes
Kayla Steenkamp
App Monetization

Top 10 Mobile Ad Mediation Platforms For App Monetization

September 29, 2022
5 Minutes
App Monetization

Latest Mobile Game Monetization Strategies and Trends for 2024

September 29, 2022
5 Minutes
In-Game Advertising

From Skippable to Playable: What Works Creatively in Gaming Ads (and What doesn’t)

July 28, 2025
3 Minutes
Dhwaj Goyal
In-Game Advertising

Capturing Attention in Gaming: A High-Impact Opportunity for Brands

October 4, 2024
3 Minutes
Bryan Bartlett
In-Game Advertising

Brand Lift Studies in Game Advertising

May 27, 2024
5 Minutes
Kayla Steenkamp
In-Game Advertising

Maximise Your Reach: Benefits of a Unified Game Advertising Platform (GAP)

April 8, 2024
5 minutes
In-Game Advertising

Exploring the In-Game Advertising Market 

April 3, 2024
5 Minutes
In-Game Advertising

Advertising in Gaming: Who are Gamers?

March 25, 2024
3 Minutes
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© 2025 iion. All rights reserved.
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