iion Partners with GAMURS to Boost Brand Access to High-Value Gaming Audiences

iion, the game advertising platform specializing in delivering high-attention formats across gaming environments, has integrated with GAMURS, one of the largest globally owned and operated gamer-first media publisher, through a prebid integration. This integration connects iion’s advertisers directly with premium gaming sites like Dot Esports and Gamepur, allowing brands and agencies to engage with highly active gaming audiences through high-attention ad placements.

The Prebid integration with Gamurs sites provides iion’s advertisers with direct access to unique gaming audiences and scalable web inventory. With a reach of over 65 million monthly readers, and more than 700 million monthly ad impressions globally GAMURS Group boasts the third-largest O&O gaming audience, following Enthusiast Gaming and Twitch, according to Comscore data. Brands can leverage this extensive reach to deliver impactful ads, through immersiion, iion’s proprietary full stack ad platform. The immersion platform guarantees premium ad placements that effectively capture audience attention while driving measurable engagement and delivering impactful brand outcomes across a broad and diverse audience.

As gaming continues to dominate the entertainment industry, iion’s partnership with GAMURS gives advertisers a powerful, streamlined solution for reaching the growing gaming audience at scale.

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