iion’s game-changing platform is now IAB Tech Lab Open Measurement certified, making it easier to track your ad campaigns—across gaming environments

We are officially accredited by the IAB Tech Lab for the Open Measurement (OM) SDK initiative.

In a landscape where marketers demand transparency, brands or agencies measure digital advertising efforts using standardized metrics and uniform ad compliance to benchmark their success vs the competition. The Interactive Advertising Bureau’s Open Measurement (OM) SDK initiative has revolutionized ad-tracking capabilities by offering a unified tool for measuring ad viewability across mobile apps and websites. 

Launched in 2018, it replaces the need for multiple vendor integrations, supporting major players in tracking impressions, viewability, and more across digital formats. Today, iion joins the elite by announcing our IAB Open Measurement (OM) SDK certification. This is a major milestone in our journey to enhance transparency and efficiency in mobile advertising with a standardized and robust measurement solution for advertisers and publishers alike. 

“With integrated third-party measurement partners validating our results, you can trust that your campaigns will be both impactful and measurable. The IAB Open Measurement (OM) certification advances our mission to deliver successful campaigns across all gaming environments through a unified platform that simplifies game advertising.” 

— Sanjaya Molligoda, Co-Founder 

iion's new OM SDK certification means our publishers can now leverage the OM SDK functionality by updating to iion Adapter version 3.9.0. This integration marks a significant leap forward, allowing enhanced ad measurement capabilities and offering a streamlined approach to ad viewability and verification.

Benefits for Advertisers and Publishers

For Advertisers:

• Enhanced Viewability Signals: The OM SDK allows for precise ad viewability measurement with any OM-supported vendor, ensuring accurate ad performance tracking.
• Simplified Bid Requests and Improved Performance metrics: All eligible bid requests will include a signal indicating OM measurement capability, enhancing the clarity and reliability of ad performance data.

For Publishers:

• Increased Transparency: The OM SDK delivers more transparent metrics, providing deeper insights into mobile app inventory and programmatic media campaigns.
• Streamlined Measurement: A common set of code and libraries for standardized third-party access to measurement data improves accuracy and reduces dependencies.
• Seamless Integration: Publishers and developers will find easier adoption, reduced integration time, and lower maintenance costs with OM SDK.

For more information on the IAB Open Measurement, visit the IAB TechLab website:
https://iabtechlab.com/compliance-programs/compliant-companies/

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