iion Taps Azur Games’ 9.5B+ Installs to Expand Its Premium Game Inventory

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive global player base across its most downloaded titles—from midcore pvp to hyper casual.

Known for chart-topping games like WormsZone.io (600M+ downloads), Stack Ball (560M+), and Bottle Jump 3D (250M+), Azur Games boasts over 9.5 billion installs and is currently the #1 mobile worldwide publisher by downloads. The publisher’s focus on simple, highly engaging gameplay has cultivated a broad and loyal audience—making it a valuable environment for impactful in-game advertising.

With this integration, brands can now access Azur’s premium in-game inventory iion’s proprietary game advertising platform, or programmatically through DSPs like DV360 and The Trade Desk. Leveraging Amazon TAM’s server-side header bidding solution brings greater transparency, efficiency, and competition to the buying process, ensuring stronger performance and cleaner supply paths.

“At Azur Games, we’re always exploring new ways to connect our global player base with meaningful, brand experiences. Partnering with iion and integrating through Amazon TAM allows us to unlock a more transparent and efficient path for brands to engage our audiences. This collaboration not only enhances monetization but also ensures the quality and integrity of the in-game experience remains front and center.”‍

Murashov Kirill, Head of Monetization, Azur Games

Azur’s extensive reach across high-engagement mobile games enhances iion’s position as a go-to platform for scalable, transparent, and effective game advertising. As the gaming industry continues to surge, this partnership opens new monetization opportunities for Azur while offering advertisers direct access to one of the largest mobile gaming audiences in the world.

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