Reach the Unreachable Audience
41% of premium gaming audiences live here. Nowhere else.
Why Smart Brands Choose Gaming
The Channel
Traditional Media Can't Reach
Unmatched attention. Exclusive audiences. Guaranteed outcomes
5-20x
Attention Advantage
21.78s Gaming average vs 4-5s digital average
41%
Premium Reach
Audience unavailable anywhere else
3.5X
Creative Impact
Higher interaction rates than standard digital
Attention Report Download
The 5% Gap: Why Gaming Builds Brands More Effectively
Analysis of over 30 attention-first campaigns reveals what brand marketers have long suspected but couldn't measure
CEO: Gai Le Roy
Robust local insights on attention in gaming environments help fill an important research gap. High attention, when achieved, offers marketers the potential to drive disproportionate impact from their investment
Gaming
5%
Cost per hour - Gaming banners
$1.33-2.64 /
Hour Attention Cost
10-22 Seconds
Attention Time
Digital
20x
Less
engagement
engagement
$6.20 - 15.50 /
Hour Attention Cost
1-5 Seconds
Attention Time
Download The Full Attention Report
Guaranteed Outcomes
We're Selling Outcomes, Not Inventory
Guaranteed Outcome commitments are now standard for gaming brand campaigns—advertising with accountability built in
Contractual Metrics
Pre-defined outcomes written into agreements
Financial Protection
Full protection for awareness, consideration, and recall
Real-Time Optimisation
Technology ensures campaigns exceed targets
The immersiion Platform
A self-serve game advertising platform that expands your brand's reach—delivering authenticity and scalable impact in the gaming world
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Campaign Management
Plan, execute and optimise with contextual targeting
Contextual Targeting
Data-driven insights from billions of gaming interactions
Rich Media Builder
Bespoke ad creation with rapid turnaround
Reporting & Analytics
Real-time tracking with brand uplift studies
Explore Guaranteed Outcomes
Creative Formats
Bet You Can't Stop Playing
Bespoke Ad Creation
In-house creative studio delivering tailored, attention-grabbing ads
Interactive Playables
Mini games and interactive formats that drive deeper engagement
Creative Support
Custom mock-ups, interactive designs, and creative storyboards as added value
Case Studies
Real Partners. Real Results
Our combination of audience, attention and creative delivers business impact that actually moves the needle
McDonald’s Reaches Young Audiences Through In-Game Advertising
iion emerged as the biggest partner among 8 GAM collaborators, consistently outperforming the competition
Learn more
McDonald’s Reaches Young Audiences Through In-Game Advertising
iion emerged as the biggest partner among 8 GAM collaborators, consistently outperforming the competition
Learn more
Reaching an engaged audience of billions
Illuminate Your Brand Across the Gaming Universe
Consult an iion expert and engage your audience like never before
Connect Now!