Reach the Unreachable Audience

41% of premium gaming audiences live here. Nowhere else.

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Why Smart Brands Choose Gaming

The Channel
Traditional Media Can't Reach

Unmatched attention. Exclusive audiences. Guaranteed outcomes.

5-20x

More Attention

21.78s Gaming average vs 4-5s digital average

41%

Premium Reach

Audience unavailable anywhere else

3.5X

Creative Impact

Higher interaction rates than standard digital

Attention Report Download

The 5% Gap: Why Gaming Builds Brands More Effectively

Analysis of over 30 attention-first campaigns reveals what brand marketers have long suspected, but couldn't measure.

CEO: Gai Le Roy

Robust local insights on attention in gaming environments help fill an important research gap. High attention, when achieved, offers marketers the potential to drive disproportionate impact from their investment

Gaming

5%

Cost per hour - (Gaming banners)

$1.33-2.64 /

Cost per hour of attention

10-22 Seconds

Average attention time

Digital

20x

Less
engagement

$6.20 - 15.50 /

Cost per hour of attention

1-5 Seconds

Average attention time

Download The Full Attention Report

Guaranteed Outcomes

We're Selling Outcomes, Not Inventory

Guaranteed Outcome commitments are now standard for gaming brand campaigns, advertising with accountability built in.

Contractual Metrics

Pre-defined outcomes written into agreements

Financial Protection

Full protection for awareness, consideration, and recall

Real-Time Optimisation

Technology ensures campaigns exceed targets

The immersiion Platform

A self-serve game advertising platform that expands your brand's reach—delivering authenticity and scalable impact in the gaming world

Campaign Management

Plan, execute and optimise with contextual targeting.

Contextual Targeting

Data-driven insights from billions of gaming interactions.

Rich Media Builder

Bespoke ad creation with rapid turnaround.

Reporting & Analytics

Real-time tracking with brand uplift studies.

Explore Guaranteed Outcomes

Creative Formats

Bet You Can't Stop Playing

Create Brand Impact

Create brand impact with rapid-turnaround playables, mini-games, and interactive formats that drive deeper engagement and stronger brand recall.

Discover More Playable Ads

Responsive iframe

Bespoke Ad Creation

In-house creative studio delivering tailored, attention-grabbing ads.

Interactive Playables

Mini games and interactive formats that drive deeper engagement.

Creative Support

Custom mock-ups, interactive designs, and creative storyboards as added value.

Case Studies

Real Partners. Real Results

Our combination of audience, attention and creative delivers business impact that actually moves the needle

McDonald’s Reaches Young Audiences Through In-Game Advertising

McDonald’s launched a cutting-edge in-game display advertising campaign to connect with mobile-first, younger audiences—especially Gen Z and millennials—within their favorite mobile games.

Learn more

'Unlock the full story behind Chupa Chups'

Discover how iion helped Chupa Chups boost its marketing outcomes by blending creativity with strategic in-game placements.