Reach the Unreachable Audience
Home to a premium audience of 3.6 billion.
Why Smart Brands Choose Gaming
The Performance gap:
Game Advertising vs Traditional Media
Unmatched attention. Exclusive audiences. Guaranteed outcomes.
3.6 billion
Unique Audience
Reach an audience unavailable anywhere else
5-20x
More Attention
22s Gaming average vs 5s digital average
3.5X
Creative Impact
Higher interaction rates than standard digital
Gaming Delivers 20x the Engagement of other channels
Australia's first benchmark report reveals where attention actually lives.
The Attention Gap
Gaming captures 10-22 seconds of active attention while traditional digital media averages just 1-5 seconds.
The Cost Advantage
Smart brands are reallocating budgets to gaming, where attention is delivered at a fraction of the cost.
The Untapped Channel
Learn why the #1 performing channel receives only 5% of ad spend.
Download The Full Attention Report
Aggregated local data builds industry understanding and supports informed discussions. When high attention is achieved, it allows marketers to generate outsized impact.
Gai Le Roy
CEO
Platform
A self-serve platform that connects brands to gaming audiences, with guaranteed outcomes.
Campaign Management
Plan, execute and optimise with contextual targeting.
Contextual Targeting
Data-driven insights from billions of gaming interactions.
Guaranteed Outcomes
Optimises your campaigns against pre-defined targets.
Reporting & Analytics
Real-time tracking with brand uplift studies.
Explore Guaranteed Outcomes
Creative Formats
Bet You Can't Stop Playing
Bespoke Ad Creation
In-house creative studio delivering tailored, attention-grabbing ads.
Interactive Playables
Mini games and interactive formats that drive deeper engagement.
Creative Support
Custom mock-ups, interactive designs, and creative storyboards as added value.
Case Studies
Real Partners. Real Results
Our combination of audience, attention and creative delivers business impact that actually moves the needle.
McDonald’s Reaches Young Audiences Through In-Game Advertising
McDonald’s launched a cutting-edge in-game display advertising campaign to connect with mobile-first, younger audiences—especially Gen Z and millennials—within their favorite mobile games.
Learn more
'Unlock the full story behind Chupa Chups'
Discover how iion helped Chupa Chups boost its marketing outcomes by blending creativity with strategic in-game placements.
Learn more
Reaching an engaged audience of billions
Illuminate Your Brand Across the Gaming Universe
Consult an iion expert and engage your audience like never before.
Connect Now!
