NumberEight and iion Forge Strategic Partnership to Revolutionize Brand Engagement Across Gaming

NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with iion, a prominent player in gaming, aimed at redefining audience curation within the gaming sector. This collaboration utilizes NumberEight’s advanced demographic solutions to curate iion's extensive gaming inventory into tailored packages. These packages are designed to appeal to diverse audience segments, including Gen Z, Millennials, Gen X, Seniors, Male and Female Audiences, and Parents, enhancing targeted brand engagement.

As mobile gaming captures the attention of diverse global audiences, it becomes an increasingly crucial platform for innovative advertising solutions. NumberEight’s technology enables the precise curation of distinct audience segments by combining anonymized first-party demographic data along with content consumption patterns. This approach not only enhances marketing efforts but also ensures privacy and compliance.

Employing sophisticated natural language processing and machine learning techniques, NumberEight analyzes data from various non-personal sources. This ensures high-quality, scalable predictive demographics, enabling more effective and respectful engagement within gaming environments.

iion's game advertising platform, known for its engaging content and broad reach, coupled with NumberEight’s robust data analytics, significantly boosts the capacity to deliver immersive advertising experiences. This strategic alignment allows advertisers to connect with specific demographics through customized gaming packages, ensuring campaigns resonate deeply with the intended audiences.

Abhishek Sen, CEO & Co-founder of NumberEight, states, “We are thrilled to extend our expertise in ID-less data solutions to the dynamic world of mobile gaming with iion. This partnership is poised to transform how brands engage with diverse gaming demographics, providing a targeted and effective way to curate audience segments.”

"iion's extensive Data Management Platform (DMP) processes billions of data transactions across diverse gaming environments, giving us unique insights into gaming audiences," says Sanjaya Molligoda, iion's Co-founder. "By partnering with NumberEight, we're combining our vast dataset with their innovative technology to create even more sophisticated audience solutions. As we operate across both demand and supply sides of the gaming ecosystem, this collaboration enables us to enrich our existing data intelligence and provide advertisers with precisely curated inventory that resonates with specific audience segments. This partnership represents a significant evolution in how we leverage our gaming data to deliver measurable results for brands."

Ready to Engage? Contact Us! Discover how targeted curation in mobile gaming can elevate your brand's interaction with key demographics. Connect with us to learn more about leveraging this innovative partnership to enhance your advertising strategy.

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About iion

Founded in 2019, iion revolutionises game advertising through its comprehensive platform that seamlessly integrates supply-side (SSP), demand-side (DSP), and data management (DMP) capabilities. This unified technology stack enables the delivery of targeted, attention-centric, and impactful game advertising solutions that drive meaningful marketing outcomes for brands.

The platform centralises game inventory for advertisers across all game environments and provides publishers with access to brand budgets and diverse monetisation opportunities. 

iion has a global presence and is headquartered in Sydney. 

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About NumberEight

NumberEight is a global, omnichannel, privacy-first data platform. Our ID-less solutions leverage advanced AI to transform noise into actionable insights, providing our partners with unparalleled scale and efficiency.

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