iion x PubMatic OpenWrap Integration

iion Integrates with PubMatic’s OpenWrap to Unlock New Revenue Streams for Gaming Publishers

iion has integrated with PubMatic’s OpenWrap, allowing brands and agencies to access a broader range of gaming publishers. This partnership simplifies game advertising by connecting advertisers with premium inventory through OpenWrap’s advanced header bidding technology. Gaming publishers using OpenWrap can now tap into iion’s unique demand from direct agencies and brands, boosting their revenue potential and improving ad quality.

PubMatic’s OpenWrap provides publishers with optimized monetization tools, transparent auctions, and performance insights across web, CTV, and mobile platforms. With iion’s deep expertise in gaming and high-impact media, the integration creates new opportunities for publishers to maximize the value of their inventory while maintaining full control over their ad operations.

This integration between iion and PubMatic is exciting news for the digital advertising world and helps both publishers and advertisers unlock new revenue streams in the growing global gaming market.

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Commenting on the partnership, James Young, Regional Director ANZ, PubMatic said

“The integration of iion with PubMatic’s OpenWrap brings a significant advantage to gaming publishers, enabling them to access new revenue streams through enhanced demand and improved monetization. This partnership reflects our commitment to empowering publishers with transparent, efficient ad operations while helping advertisers tap into premium gaming inventory with greater ease.”

ABOUT PubMatic

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, PubMatic’s infrastructure-driven approach has allowed for the efficient processing and utilization of data in real-time. By delivering scalable and flexible programmatic innovation, PubMatic improves outcomes for its customers while championing a vibrant and transparent digital advertising supply chain.

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