The Attention Advantage:
Australia's First Gaming Attention Benchmark
How gaming delivers 20x more engagement for just 5% of typical media budgets - Australia's first comprehensive benchmark study.
Download Australia's First Gaming Benchmark + Menulog Case Study
The Attention Advantage:
Australia's First Gaming Attention Benchmark
How gaming delivers 20x more engagement for just 5% of typical media budgets - Australia's first comprehensive benchmark study.
The Attention Advantage
iion’s campaign with Chupa Chups highlights how in-game branded moments led to a 57% lift in purchase intent.
From Avatars to Action –
Over 17,000 Hours of Uninterrupted Brand Exposure:
Chupa Chups and iion show how immersive gaming activations can lead to 23% boost in brand likability.
Playtime into a Branding Powerhouse
This case study unpacks a groundbreaking Roblox activation that leveraged immersive billboards and branded avatar items to transform playful engagement into serious brand impact.
When you think “game advertising,” it might bring to mind static banners or intrusive pop-ups that interrupt gameplay. But the Chupa Chups campaign, powered by iion, redefines the potential of the medium—showcasing how immersive in-game brand moments can not only capture attention but also build lasting loyalty and deliver measurable results.
