Turn passive ads into active media

Ready to deliver interactive ads in minutes with zero production budget needed. Playable Creator Studio is built to deliver active attention through any major DSP.

Playable Creator Studio preview
Promo video
🔇

10%+

engagement rate

Playable performance benchmark. Results depend on playable execution.*

7s+

active engagement

Playable performance benchmark. Results depend on playable execution.*

Roughly

1 in 5

people choose to play when served as an in-app playable

Source: IAB Playables Playbook

Why Playable Creator Studio

Playable campaigns for agency teams

High-performing active media with less operational effort, from brief to activation.

For Creative Teams

Brand-first playables

Name the brand or share the client’s URL. Creator studio fetches the brand kit and produces an on-brand studio quality playable.

yourclient.com
Colours
AaFonts
Logo
ProductProduct
Brand-first playable preview
For Planners And Strategists

Edit playables without vibe coding

No one wants another coding tool. Explain the changes and the studio updates the playable. All changes are reversible.

Studio assistant suggesting playable edits
For Media and Programmatic Teams

Hybrid playables

Turn any video ad into a playable or hybrid asset. Easily activate with a DSP-ready tag.

Hybrid video playable preview
For the Brand Team

Client sign-off before activation has never been easier

Share for approval in one click or via a QR code. Clients approve exactly what is being delivered.

Build a Playable→

From playable previews to live and measurable campaigns

Across any major DSP. Create scalable high-attention media. Track active engagement.

Zero Product Overhead

Instant, watermarked previews designed to win over clients

Universal DSP Tags

Seamless export to any major DSP-ready format in a single click.

Measure Active Engagement Time

Move beyond passive impressions by tracking true active dwell time and brand immersion

Tags serve into any major DSP

Google Display & Video 360, The Trade Desk, Amazon, Yahoo, Xandr, StackAdapt

Already building with agency partners

“

Gaming has become one of the most powerful ways for brands to earn attention, and the scale and frequency of casual gaming has made play a mainstream behaviour, not a niche activity. Micro-games give brands an opportunity to move from advertising around gaming to creating experiences that audiences actively participate in, with simple, culturally relevant experiences that people can pick up and play anywhere.

Nick Smith

Managing Partner, Havas Play ANZ

Agency integration options

Empower your team with active media, without production infrastructure required.

Branded Workspace

[Hosted]

A white-labelled studio for your agency, active in days.

Embedded Studio

[UI]

Embed the builder directly into your platform with single sign-on.

API Pipeline

[Roadmap]

Connect your existing internal workflows directly via API.

Test drive Playable Creator Studio

Create a playable ad in minutes. Type any brand and let the studio do the heavy lifting.

Free to try in the sandbox

Playable previews for McDonald’s, LEGO and Apple