iion expands its connected TV inventory with Whale TV

Whale TV and iion have partnered to give advertisers more ways to reach audiences including connected TV (CTV) alongside their gaming campaigns. Brands and agencies can access Whale TV’s CTV inventory directly through iion.

Whale TV is an independent TV OS, founded in 2011 and headquartered in Singapore. It licenses its TV OS to TV manufacturers and also operates WhaleTV+, a free ad-supported streaming service. Today, Whale TV runs on 47.5M+ monthly active TVs across 400+ TV brands, including Philips, JVC and Telefunken.

Advertisers plan this big-screen video inventory alongside gaming campaigns across CTV in addition to mobile, tablet and PC. The same buying and measurement process applies to all media through iion.

"CTV complements our gaming inventory within high-attention video environments on the biggest screen in the home. Whale TV gives brands more choice when planning CTV alongside gaming, particularly in markets where we already see strong advertiser demand. They can be bought across both through iion," said Giuseppe Martoriello, iion co-founder.

"iion connects us with gaming advertisers we weren’t reaching before, giving Whale TV and our TV brand partners new opportunities to generate advertising revenue. We’re pleased with the early results and look forward to working with iion to attract advertisers across more markets," said Laura Gonzalez, Director Ad Sales Europe at Whale TV.

Whale TV joins TCL, Play.Works and others in iion’s CTV supply. To include Whale TV in your next campaign, talk to the iion team.

‍

About Whale TV

Whale TV is an independent TV operating system that makes TVs smart and simple to use. Since its inception in 2011, the company has worked with 400+ TV brands and enables 47.5M+ monthly active TVs worldwide to help consumers discover, find, and watch their favourite entertainment. For more information, visit www.whaletv.com.