Hitapps Leverages iion’s Expertise to Driving 12% ARPDAU Lift In Key Markets

Objective

Hitapps, a prominent mobile game publisher renowned for its popular word games, wanted to adapt to the evolving landscape of ad monetization. As bidding models took precedence, Hitapps observed a decreased reliance on Google Ad Manager (GAM) partners and sought a solution to regain balance, elevate revenue, and highlight GAM’s significance.

Solution

Hitapps found the ideal partner as iion, whose expertise in direct brand demand and ad optimization strategies helped address the challenges posed by the shift to bidding models. Leveraging iion’s demand from premium advertisers, Hitapps integrated iion into its ad monetization stack, enhancing its strategy with a focus on delivering impactful and high-quality demand. The partnership allowed Hitapps to bring direct brand demand into its monetization mix, proving that GAM partners could still play a significant role in driving substantial revenue. 

Alexandra Trifonova, Ads Monetization Manager at Hitapps, emphasized the value of iion’s performance:
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‍“For me, there are three aspects I consider when evaluating cooperation with a new network: performance, quality of support, and ease of integration.”

Performance & Results

‍+12% ARPDAU Uplift

iion drove a significant uplift of 6-12% in ARPDAU compared to other GAM partners, with Android banners showing the most substantial improvements. 

Interstitials & Rewarded Ads achieved a stable 2-4% increase in ARPDAU, underscoring iion's capability to boost overall ad performance.

Banner Success in Key Markets

Hitapps identified banners as the most impactful ad format, particularly in priority regions such as the USA and other Tier 1 English-speaking countries. Given Hitapps’ focus on word games, iion's performance on this traffic exceeded expectations.

Top GAM Performer 

iion emerged as Hitapps' top GAM partner, consistently outperforming seven other collaborators.

Alexandra Trifonova highlighted iion’s success, stating;

“iion emerged as the biggest partner among 8 GAM collaborators, consistently outperforming the competition.” 

The Bottom Line

Hitapps’ partnership with iion highlights the impact of strategic ad monetization approaches that combine direct brand demand with high-performance ad formats. iion's role in boosting ARPDAU and restoring GAM’s value lead Hitapps to adapt and thrive in a dynamic monetization ecosystem, turning challenges into opportunities for sustained revenue growth.

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