iion Expands Its Premium Game Inventory with Top Mobile Publisher Voodoo

iion, the platform that delivers brand outcomes with game advertising is now integrated with Voodoo. This collaboration enables iion advertisers to access Voodoo's extensive inventory directly on immersiion, iion’s proprietary media buying tool, or through programmatic deals on their DSP of choice, including DV360, The Trade Desk and many others.

Voodoo boasts an impressive portfolio, with over 7 billion downloads and 200 million monthly active users, solidifying its position as a top mobile publisher worldwide.  By integrating Voodoo's premium gaming inventory through Amazon's Transparent Ad Marketplace (TAM)—a server-side header bidding solution—iion's advertisers can now seamlessly reach a massive and engaged audience of 200+ million monthly active users with popular casual games such as Mob Control, Block Jam, and Cup Heroes. 

iion now has direct access to Voodoo’s extensive gaming audience, across a portfolio of top-ranking mobile games with billions of downloads. This partnership unlocks premium, high-quality inventory, allowing brands to reach players within highly engaging gaming environments. By connecting to one of the world’s leading mobile publishers, iion strengthens its position as a key platform for high-impact game advertising with seamless access to top-tier supply.

As the gaming sector continues its rapid expansion, iion's alliance with Voodoo exemplifies a strategic move to harness this growth, providing advertisers with a powerful platform to connect with a diverse and active gaming audience at scale.

Don't miss out on this opportunity to elevate your brand's presence in the gaming world. Join the wave of publishers and advertisers capitalizing on iion's enhanced supply path and Voodoo's expansive reach to stay ahead in the competitive gaming advertising arena.

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