The Attention Advantage:
Australia's First Gaming Attention Benchmark
How gaming delivers 20x more engagement for just 5% of typical media budgets - Australia's first comprehensive benchmark study.
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Australia's First Benchmark Revealing How Gaming Delivers 20x Engagement
Data Backed Insights
Research conducted with IAB Australia
Based on 50+ gaming campaigns across Australia
The Opportunity:
10-22 seconds of attention vs 1-5 seconds for digital
$1.33-2.64 cost per hour vs $6.20-15.50 for digital
Only 5% of budgets invested
The report breaks down the genre-format combinations that drive results.
The Proof:
Real brands. Real results.
Menulog put this data to work:
+788% engagement lift
+76% active attention increase
