iion kicked off 2024 with the launch of fusiion, our programmatic ad exchange designed to connect direct demand and premium programmatic advertisers. Supporting all IAB classified gaming environments, Around the Game, In-Game, and Away from the game, fusiion sets a new standard as the leading programmatic platform for game advertising.

Blitz, a popular platform for gamers offering performance tools and esports resources, partnered with iion to onboard their inventory and tap into new opportunities. With iion’s immersiion DSP, Blitz connected with gaming-focused advertisers and non-endemic brands looking to reach engaged gaming audiences. This collaboration has quickly made iion one of Blitz’s top partners, delivering seamless support and outstanding performance.

Chupa Chups launched a global-first campaign in Roblox using iion’s immersive ad formats, generating a 57% increase in purchase intent and strengthening brand loyalty.

iion strengthened its UK presence with key executive hires and proudly joined the IAB, reinforcing our leadership in game advertising measurability. Through multiple events and the roundtable in partnership with Anzu, we showcased gaming’s evolution into a mainstream advertising channel, with discussions highlighting programmatic best practices and the power of in-game interactivity to engage audiences.

iion made waves in Riyadh and Dubai, where gaming’s rapid growth sparked inspiring discussions on 2025 strategies and fostered new partnerships with major brands.

iion achieved IAB Tech Lab OM SDK certification, enhancing ad transparency. Key integrations with Amazon TAM, Pubmatic OpenWrap, and GAMURS strengthened our position in the gaming ad ecosystem.