Australian Publisher Increases Revenue By 69%

Australian Publisher Increases Revenue By 69% in Q2 with iion's AMP Monetization Tech

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The Publisher:

The publisher is a popular Australian website for a mature and wealthy audience, serving several million impressions per month

Previous AMP monetization solution:

Monetization via Google AdX demand and only standard IAB units (300 x 250). No competition via Prebid

Problem definition:

AMP pages are a critical piece for the Publisher to attract mobile users via Google Search, but monetization of AMP inventory fell behind compared to the web.

Requirements:

To significantly increase AMP revenue without additional investment from the Publisher team & ensure AMP monetization is ready for the Google Core Web Vitals update

iion Solution Implemented:

• Unique Prebid server-side header bidding to add a full spectrum of bid competition from tier 1 SSPs
• Automatic Floor Optimization to ensure optimal monetization for each impression
• In-view optimization to increase viewability and eCPM
• Addition of exclusive ad units: Flying Carpet and Sticky

Results in Q2 compared to Q1:

• A 12% increase in viewability with in-view optimization
• Auto-floor function increased request eCPM by 124%
• Ad refresh & additional ad units increased total imps by 381%
• Increase in competition as non-AdX demand contributed more than 60% of the total income

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