16-20 June 2025 | Cannes, France

Gaming Attention, Proven Outcomes: The New Playbook for Brand PerformanceStage
As Advertising's Next Frontier

iion is heading to Cannes Lions.

Gaming has emerged as a medium that demands attention and converts it into proven business results. Join iion’s brunch at Cannes Lions to discover how using gaming as the essential channel to turn engagement into action, with real data to prove it.

Wednesday, 18 June 2025
10:00 AM-11:30 AM
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Exclusive Roundtable Discussion

Join us for an intimate, high-value roundtable breakfast bringing together senior agency decision-makers to explore how gaming is transforming media strategy from the buy-side perspective.

Key Discussion Topics
How the attention economy is elevating gaming above traditional channels.
Measurement solutions that demonstrate gaming's true ROI
Breaking down internal silos between gaming and broader media teams
Future-proofing: preparing for gaming's continued evolution in 2025 and beyond
Limited to senior agency and brand representatives, our roundtable offers a unique opportunity to exchange ideas, challenges, and solutions with the industry's most innovative minds.
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Meet the iion Team

Sanjaya Molligoda

co-founder

Wout van Damme

co-founder

Giuseppe Martoriello

co-founder

Yun Yip

Chief Commercial Officer

Vince Banks

VP of Marketplace

Lou Nylander

VP of Marketing

Adam Peck

Head of Advertiser Sales (UK)

Join Us at Cannes Lions

Reserve your seat at our exclusive roundtable or schedule a meeting with the iion team during Cannes Lions (16-20 June 2025).

Thank You! We received your submission.
Would you like to take a look at our new ebook?

What to Expect in
This Action-Packed Guide:

  • The Gaming Ecosystem:

    Explore the game advertising world's multifaceted levels and strategies to engage with an immersed audience.

  • Global Gamer Demographics:

    Who plays, from Gen Alpha to Boomers, and what drives them?

  • Video Game Spend by Generation:

    Discover the big spenders and where the money flows within the gaming ecosystems.

  • Modern ‘Gamer’ Personas:

    From gaming Moms to executive players and binge streamers, we uncover what motivates these personas and pinpoint the genres that best connect with them.

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Spaces are limited. Roundtable attendance is by invitation only. Once a place is confirmed, details will be sent.